By Karyn Greenstreet
When you’re self-employed, choosing a website designer is a crucial decision, as a good website can bring you more business and a bad one can drive away prospective customers.
Below are some important things to consider when selecting a website designer for your project.
What Types Of Web Designers Are There?
I don't think there is an "official" definition, so I'll give you MY definition:
- Website Designer - helps you to determine the page layout, graphics, text location and colors of your site, as well as the navigation and how pages will cross-link to one another. He may also do the actual computer programming and graphic art work for the site, or may hire out that work to a programming specialist. A Website Designer is the project manager for your site design.
- Website Programmer - takes the design from the Designer and creates the code to make the site run. She is also responsible for all the technical stuff that happens behind-the-scenes to make sure the site works properly for your visitors.
- Graphic Designer/Artist - creates or choose the graphics for the site, including page layout, colors, logo, photos, illustrations, etc. Think of this person as the "visual artist" who creates the brand image for your site.
- Internet Marketing Consultant - helps you to determine how your website fits into your overall marketing strategy, and how to get more traffic and sales from your website.
Sometimes, if you’re lucky, you can get all four of these skills from the same person.
A Note on Copywriting
You may find a designer who can also help you with the text for your website but don’t count on it. Be prepared to do your own copywriting, or hire a professional copywriter. Copywriters charge per page, sometimes up to $500 a page ($5, 000 for a 10-page website.)
Here are 6 Copywriting Steps for Non-Copywriters from my blog. And when writing headlines, check out my blog post on 3 Headlines Formulas that will help you create the best headlines for your website text.
Consider a hybrid solution: get advice about simple website copywriting principles from an internet marketing consultant, then you write the text. Have the consultant edit the text to make sure that it works on the web.