Many small businesses will turn to local developers when it comes to building their first business website, while others will rely on agencies, or even step up and take on the challenge themselves. Today, we want to help those who're brave enough to be building their own website.
Alright, so what are the common design mistakes that most businesses make? Is it lack of content, or is it too much content? Is everything too close together, or too far apart? Is the website difficult to navigate because the overall color choice is not working? They're out there, we just need to learn to spot them.
Your typical small business website will consist of several pages, things like contact page, about us, and sitemap pages are quite essential, but most will suit to their own needs. You're literally telling people what your business is about through content.
Your job is to make sure that whatever copy you're putting up on your website, is logical, and actually reads well. Not taking care of things like the copy of your website, is a serious signal that you might not care about other parts of your business either.
I recommend focusing on the call-to-action calls, make sure that all your messages are encouraging people to take action. Learn to combine the atmosphere of your business with your website.
It is typically the standard to place your websites logo in either the center of the header, or in the top left corner, placing it in any other place is going to distract and/or confuse your customers - stick to practices that work!