A website (also called an Internet site) is a group of HTML files connected by hypertext links and stored on a web server, i.e. a computer that hosts webpages and is permanently connected to the Internet.
Why Have a Website?
There are many motivations for having a website:
- Need for visibility: a well promoted website can be a good way for a company or organization to increase its visibility
- Improved reputation: with an institutional website or a mini publicity website, a company can expand its popularity with the public
- Data collection: the Internet is a fantastic opportunity for companies to collect client data and attract prospective clients
- Online sales: while initially wary, Internet users have now understood that the Internet is a great medium for buying certain consumer goods. For some companies, a website is a great marketing tool
- A user support service: more and more companies are using the Internet as a medium for providing before- and after-sales service. A website is an inexpensive way for a company to provide Internet users with the maximum amount of business and technical information.
Generally, we divide websites up into several different categories depending on their objective:
- Storefronts are websites whose main objective is to promote a company's brand image by showing examples of its products or services
- Catalog websites are sites whose goal is to present what a company is selling
- Information websites are sites that supply a particular type of information to a particular type of Internet user
- Commercial websites are sites that sell products directly to Internet users. Some of these sites allow buyers to pay online
- An institutional websites is a site that presents an organization and its values. This type of website generally describes the organization's activity and key figures and supplies clients and/or beneficiaries with necessary information
- Personal websites are sites set up by individuals and usually are dedicated to an individual's favorite leisure activity, topic or sport
- Community websites are sites that bring together users with a common interest
- Intranet websites are sites accessible within a business or office and are used to share professional information
What is Webmastering?
A webmaster is a person in charge of a website, i.e. the individual who designs a website and updates it.
The website's life is made up of two different facets, both of which can be broken down into specific phases:
- Creation, which corresponds to converting an idea into a website that is online, indexed and visited
- Operation, which corresponds to the daily management, evolution and updating of the site
The creation phase is a project in and of itself that is made up of many steps
The operation phase includes the following activities (among others):
- Promotion and indexing of the website in order to increase traffic
Therefore, setting up a website is a multidisciplinary activity that requires the participation of people with various skills. Depending on the organization, a webmaster may be more like a project manager than a one-man-band in charge of all jobs, from designing to indexing.
The term webmastering refers to all the tasks that must be performed for a website to operate properly.
Building a website does not only involve creating the webpages. It is a strategic and creative collective endeavor that must involve all stakeholders (employees, management, clients, etc.).