Excitement is in the air! A new year brings with it new opportunities in every sphere of life. Ever since Wix was founded in 2006, we greet every year with curiosity and thrill. We’re looking forward to 2015 and all the new developments it will introduce in the field of web design.
Even though we can’t predict all that is to come, we do have a hunch about certain trends that will take root this year. The following list is based on the leading currents in the industry right now. We’re paying close attention to where the winds of inspiration and creativity blow with the intention of making sure that Wix remains the ideal platform for creating beautiful websites.
Buckle up, folks. This year is going to be truly awesome.
The new generation of Flat Design, Material Design is Google’s vision for design philosophy that is inspired by traditional design techniques and materials and adapts them to digital representation. The result looks like layered interfaces that emphasize light, surface and movement. Find prime examples for this design language right here.
For years web designers have been pushing the online industry to get rid of animations for good. Now all of a sudden animations are the next big thing in the field. So what changed? First of all, animations became more sophisticated and clever, and with that web designers discovered that they can use animations in more subtle ways. The new trend of animations focuses on motion, transition and gentle gestures that indicate action.
BTW, Here is how you can easily add animation to your Wix site >
Forget about loud and intrusive Call to Action buttons. The new thing in the button scene are transparent, elegant surfaces that blend seamlessly with the background and are only separated from it with a subtle border. You generally want to make ghost buttons slightly larger than the average button and position them in key locations on the page. Their delicate appearance does not mean that they generate less clicks. It’s because of their clean look and smooth interaction with the background that viewers are attracted to them.
Here’s a beautiful Wix website template that already incorporates ghost buttons in the design:
The idea of storytelling in web design is that the entire design is conceptualized to tell the site visitors a story – not in the literal sense but as a metaphor for the experience of being on the site. For example, a website that tells a good story ties together images and texts in a way that form one coherent narrative, and it will use use interactive scrolling to make the viewer a participant in the story. There are many ways to tell a story in web design, and we expect that 2015 will push the boundaries of this trend further and further.
Check out how Wix users Patisserie 67 tell a story on their gorgeous website>
The grown-up cousin of Tiled Design, first made popular by Pinterest in 2010, Card Design is a more flexible and democratic version. Cards in web design are used as starting points from which the site visitors can plan their own interaction with the site’s content. They provide an extremely appealing preview, a taste of what’s ahead. Card Design in 2015 will be more interesting, with more versatile styling options, a variety of media and interactive options.