Fashion industry is always looking for the latest trend to absorb it and then spread it to the rest of the world. This behaviour is also common in web design. So, when the worlds of fashion and Internet collide, we can expect to see websites that blend together the latest visual and technological trends.
Each fashion brand aims to create a unique and characteristic visual style that fits its personality. However, there are certain characteristics that are common to most fashion companies' websites. Most fashion websites rely on the power of visuals to draw attention to them and let the product speak for itself. The use of photographs is imperative, large images and videos are very popular. In most cases, the homepage consist of a large background photo and a navigation menu. The rest of the content is pushed to the background so it does not compete with the displayed product. Black and white is a common colour scheme for most fashion websites, especially those thatwant to convey an image of elegance and classicism, while young and playful brands use a lot of colour.
The main objective of a fashion website is to keep the viewer in the site enough time for him or her to see the last collection of the product. Some fashion websites have interactive elements and try to transform the visit into a sensory experience for the viewer. In this post we compiled 50 of the best fashion websites you can find on the Internet these days.