Creating a responsive website—where the design changes based on the visitor’s device, for easy viewing across a range of platforms—used to seem like extra-credit design work. But today, responsive websites are quickly becoming the norm. As people continue to use their smartphones and tablets for more and more everyday tasks, sites that require extra scrolling and resizing stick out like a sore thumb. Think about it this way—after putting so much effort into designing a beautiful layout and creating killer content, wouldn’t it be a shame to irk (and then lose) your mobile visitors before they’ve even had a chance to view your work?
To help inspire your own responsive site, here are our five favorite responsive website examples from the past year.
Digital retail agency LiveAreaLabs has a minimal and responsive website design, which beautifully mirrors the polished and trendy brand design work the agency does for fashion powerhouses.
Squarespace is a company dedicated to website design, so it’s fitting that its own blog be a shining example of innovative online publishing. Instead of overcrowding the space, each post is presented one at a time—almost like the page of a book—and navigation between the posts is easy and seamless.
Another travel site that understands the needs of professionals on the go, Trippeo makes business travel as easy as possible with its simple mobile interface—complete with price competition transparency and real-time flight information.
It’s strange that so many airport websites suffer from less-than-intuitive designs when their main target audience—stressed travelers—is almost entirely dependent on phones or tablets. Gatwick Airport stands out from the pack, making its responsive website user-friendly on laptop browsers and, more importantly, mobile devices.
I know I can’t be the only person who shops from my phone, and 20jeans x DSTLD must know so as well, looking at its responsive website design. The denim shop’s mobile site makes it easy to browse and, most importantly, purchase their products while out and about.