In today’s world, having a strong brand presence is key to succeeding in a competitive, growing online market. You have to find a great web design company to help you successfully deliver your message. You may think that getting to that point of needing an agency is difficult, but finding the right agency is, by far, more of a challenge.
We’ll be the first to admit, design agencies are a dime a dozen in and around Washington, DC. To find one that is the perfect fit for your brand means first pausing to really assess the goals for your new website. By taking the time to review your goals, you will meet with an agency knowing exactly what you’re hoping to accomplish, if not how you’re going to go about accomplishing it. Here are a few tips on starting your search for the perfect web design shop from someone who has worked with a gamut of brands and businesses.
Know Your Own Company’s Goals
Before you even start to think about which agency to hire, you have to first consider why you want to invest in a new website. Sit down with your stakeholders and discuss the purpose for your website and its marketing goals. How will you measure the success of your new website? What is the primary reason for building this site?
For example, if you’re a new startup who’s building brand awareness, your primary goal should be successful visibility on the web with a focus on your mission. This can be done with a website that clearly educates your audience about your services and products. You’ll be able to measure success through traffic analytics and the leads generated by your new website. To see an example, look at the work we did for GuitarGate.
Once you identify your goals, you will be much better prepared to find a web company with whom you can have a successful partnership.
(Make sure your web agency does, too!)
As a partner in your marketing strategy, an agency should know your content needs to be their first priority. If the first thing a prospective web design company talks to you about is the look or functionality of your new website, turn around and RUN.