Every year Visual Lure designs a custom Christmas card for Holland Construction Services. This year’s card was designed utilizing five stock illustrations. Safety glasses and a safety vest were custom drawn onto the stock illustrated snowman. The final artwork was then reformatted for a postcard.
Visual Lure designs a ton of logos for professional photographers. Why? For a couple reasons:
1.Because we truly understand the photography business.
How? Well it all started out with our good friend Salvatore Cincotta. We’ve known Sal since he was working at Microsoft and just starting his home-based photography business. We’ve always shared contacts, resources and we have done whatever we could to help each others companies succeed. In the very beginning, we would talk with Sal about his branding, promotion strategies and all aspects of the business almost on a daily basis. It was during this time that Sal was developing and refining his current business system which he now teaches to other professional photographers. We know this system first hand and have actually had the pleasure of watching it transform over the years. Today Sal is a world-class photographer, educator, author and entrepreneur with multiple award winning companies. Just this year his umbrella company was on the list of Inc. 5000’s fastest growing companies.
2. Because we write about branding for one of the top professional photography resources and publication in the market: Behind the Shutter and Shutter Magazine.
Justen Hong of Visual Lure writes articles about branding and marketing for Behind the Shutter and Shutter Magazine. Topics include articles about logo design, website design, package design and search engine optimization (SEO). We also speak every year at Shutterfest (Behind the Shutter’s annual photography conference held in St. Louis, MO). This leads to a lot of photographers contacting us for help in defining their brand (which usually starts with a new logo).
3. Because of photographer referrals.
When you combine the referrals from Sal, all the Shutter entities along with all our happy photographer clients, it leads to more photography logos. Which leads us to the true purpose of this post. We simply do not have the time to write up a blog post for every photography logo we design, so we decided to pack a bunch into one post. Below you can see a small collection of logos we’ve designed for photographers from all over the United States, and one from Austria. The collection features monogram logos, a couple crest/seal logos, and a few typography-based logos.
If you’re looking for a new photography logo that will stand out and last the test of time, contact Visual Lure today. We would love to help.
One Classroom™, a St. Louis, Missouri based 501c3 non-profit organization, hired Visual Lure to design a new logo along with a new trifold brochure. Their mission is to give children with special needs the opportunity to study and learn in normal Catholic school classrooms, side by side with their peers.
Below you can see the final logo both in color and black and white, the color palette, and brand typefaces along with a sample identity package. Underneath that is the new brochure design along with unselected logo explorations.
Studios Elysium Photographie is a Rigaud, Quebec based wedding and portrait studio offering wedding, family and glamour photography in the Vaudreuil, Montreal and eastern Ontario area. They recently came to Visual Lure to create a new visual identity. They requested that we incorporate a dragonfly into the logo as it has a special meaning to this husband and wife photography team. We did so by making it form the letter ‘t” in Studios.
Below you can see the vertical and horizontal logo formats, the sample identity/letterhead system, proposed packaging and a sample watermark. At the very bottom are two unselected logos that we really liked. The bottom right logo was a fleur de lis that also created a dragonfly. We thought this one was genius, but after speaking to the clients, they informed me that it would be controversial using a French symbol in their logo. I guess there is a dispute whether Quebec should be politically aligned and influenced by France. They didn’t tell me which they preferred, simply that they didn’t want their business logo to be controversial.
Nick Benson, a very talented wedding photographer from Monroe, CT, recently came to Visual Lure for a rebrand. During the discovery stages, Nick was consistently referring to one of his wife’s favorite brands, Tory Burch. They both loved the look and feel of the brand and its popular monogram icon.
Inspired by the embellished block serif of the Tory Burch logo, we started sketching similar custom N’s and B’s. That’s when we came across a pleasant little surprise. While drawing a custom letter N, we discovered we could hide a very subtle B in the negative space of the N, similar to how the FedEx logo has the hidden arrow in between the E and the X. It may take a second or two to see it, but once you do, you always will.
At that point we quit sketching as we knew this would be the final mark. We usually provide anywhere from four to eight initial logo options, but for this one, it was the only option we presented to our client. Nick still wanted to see what else I had done but quickly agreed that this logo was it.
Below you can see Nick’s new logo in all its glory with additional format options, one with a shiny golden brass effect added to it along with some sample packaging. We think this mark feels very high-end and screams luxury, two of the main traits our client wanted his new logo to feel.
Stellar Manufacturing recently contracted Visual Lure to spruce up a couple labels for their new line of laundry detergent. The store buyer, the person in charge of selecting what products will go in a store, turned down the initial labels that were designed by another graphic designer. Stellar came to us to develop package designs that the buyer wouldn’t say no to, and we did just that. With only one minor round of revisions, the buyer accepted our designs.
The moral of this story is to hire and invest in a good package designer the first time around. Subpar package design is one of the main reasons products get turned down by buyers. Having visual pleasing, eye-catching packaging is critical in the success of a product. With all the other products on the shelf, yours needs to stand out, look professionally designed and give buyers an immediate sense of trust.